PROJECT OVERVIEW
A transparent exploration, not a client claim.
An independent e-commerce outreach concept examining how editorial product storytelling could support a high-volume beauty catalogue.
INDEPENDENT CONCEPT / NOT COMMISSIONED
Kiko Milano
An independent e-commerce outreach concept examining how editorial product storytelling could support a high-volume beauty catalogue.
- Sector
- Beauty & cosmetics
- Services
- Independent research, Outreach concept, UX direction
- Status
- Exploratory concept only
CHALLENGE
Working only with public context.
The exercise used only public-facing information and was not commissioned or approved by Kiko Milano.
APPROACH
Assumptions separated from evidence.
The concept considered category discovery, visual hierarchy and campaign-to-product continuity as areas for further validation in a real engagement.
UX & DESIGN DECISIONS
A direction designed for validation.
A modular direction was proposed to balance expressive campaign content with practical product discovery across responsive screens.
DEVELOPMENT & TECHNICAL WORK
No production implementation claimed.
No production code, platform integration or analytics work was carried out for the brand.
OUTCOME
A completed concept deliverable.
Independent concept completed. No performance result or commercial relationship is claimed.
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